Continuous daily buying loop
AI colleagues monitor your performance signals continuously — adjusting bids, pacing budgets, rotating approved creative, pausing underperformers — strictly inside the ceilings and rules you configured.
Product
Paid media, operated by AI within the limits you set.
Connect your advertising accounts and Clickgeist runs the day-to-day buying loop across search, social and display — building campaigns, adjusting bids, pacing budgets, rotating approved creative and reallocating spend. It acts only inside the budget ceilings, rules and approval gates you define.
The idea
Operation and authority, kept separate.
You get a media-buying operation without making the hire. AI colleagues do the work; you keep the authority over money and messaging.
AI colleagues do the operating work
Campaign build, bid management, budget pacing, creative rotation and cross-channel reallocation run continuously against the targets you agree — the daily attention your team does not have to supply.
You set the envelope
You configure budget ceilings, permitted audiences and approved creative, and define the thresholds above which nothing ships without your sign-off.
Governance is the product
Enforced thresholds, formal approval gates with segregation of duties, a complete audit trail and a named accountable owner — not a settings page you hope holds, but a control system that does.
The modules
The parts of the operating loop.
Eight modules cover the path from your spend strategy to the ad platforms. Together they replace the daily work of a media buyer — without replacing your authority.
Advertising account connector
Clickgeist connects to your ad accounts through each platform's approved programmatic access, under your authorisation — you keep ownership of the accounts, the data and the history. Google Ads is supported first, under Google's access terms; additional channels are added only where third-party access is verified.
Campaign build and configuration
AI colleagues structure campaigns, audiences and settings against the targets you agree, inside your rules and ceilings — so launches and restructures happen when performance calls for them, not when a calendar allows.
Bid and budget pacing engine
Your performance signals are monitored continuously. Bids adjust and budgets pace automatically inside your ceilings, and underperformers are paused before they drain spend. Moves beyond a configured threshold escalate to you instead of executing.
Creative rotation
Approved creative is rotated and variants tested systematically, so ads do not fatigue unnoticed. New creative is held at an approval gate for your review before it can go live — messaging stays yours.
Cross-channel reallocation
Spend follows performance across your connected channels against the targets you agree — the orchestration layer that single-platform automation does not provide. Above-ceiling reallocations wait for your sign-off.
Governance and approval gates
Spend thresholds are enforced by the system, with formal approval gates and segregation of duties. New spend thresholds, new creative and audience expansions queue for your named approver before taking effect.
Change ledger and audit trail
Every change is logged with its rationale and the account state before and after. You can trace any decision, answer any "why did spend move?" question, and reverse a change you disagree with.
Reporting and reconciliation
Performance is reported against the metrics you agreed and managed spend is reconciled on a regular cycle — figures you can take straight to a board meeting or a finance review.
How your account moves through it
The loop, day to day.
Approval for money and messaging changes
Anything that would raise spend beyond a ceiling, introduce new creative or expand an audience is held at a gate and routed to your named approver, with execution and sign-off kept separate. It goes live when you approve it — not before.
Cross-channel budget reallocation
Spend shifts towards what is working across your connected channels. Moves inside your limits happen automatically; larger ones are gated for your approval.
Audit and reconciliation cycle
Each decision lands in the change ledger with its rationale and the before/after account state. Spend is reconciled and performance reported against your agreed metrics on a regular cycle.
The agentic architecture
A governed envelope, end to end.
One rule shapes the whole system: autonomous inside the envelope you set, gated beyond it, logged throughout.
Autonomous inside the envelope
Building, bidding, pacing, rotating and reallocating proceed automatically while they stay within your configured ceilings and rules — no waiting on a weekly call.
Gated beyond it
New spend thresholds, new creative and audience expansions stop at an approval gate until you review and sign off. The gate is enforced by the system, not by convention.
Transparent and reversible
Each decision is logged with its rationale and the pre- and post-change account state, so you can review any change — and reverse the ones you disagree with.
What is automated, and what is not.
Who is accountable
You are — by design. A named person on your side sets budget ceilings and operating rules, and approves every new spend threshold, new creative and audience expansion before it takes effect.
That person keeps fiduciary control of budgets and all advertising-compliance obligations at all times. AI colleagues never move money or change messaging beyond the pre-approved envelope without a human decision.
Segregation of duties
The party executing changes is never the party authorising them. Approval gates keep operation and sign-off distinct — the way a finance team separates initiating a payment from approving it.
Platform access and compliance
Clickgeist reaches your accounts through approved programmatic connections, under your authorisation, and operates within each platform's access terms — for Google Ads, that includes token approval, Required Minimum Functionality and Google's right of audit.
The service is operated from the DIFC in Dubai, a jurisdiction whose regulatory expectations match the product's governance-first design.
Fees, plainly
You pay a monthly operations fee, plus an optional performance-linked component tied only to metrics we agree in advance. No fee is ever tied to promised returns — in this business, a promise like that would tell you something was wrong.
The economics
Built to be economic on smaller accounts.
USD 125k–160kFully loaded annual cost of a dedicated media-buying hireThe hire most early- and growth-stage teams cannot justify — and should not have to make just to keep campaigns tended.
15–20%Typical agency retainer share of managed spendOften alongside a monthly retainer of $2,000–5,000, with service structured for larger accounts.
8–12%Clickgeist target share of managed spendEarly-access target range — final terms agreed per account before anything runs.
What is live, and what comes next.
Now
The first build runs on Google Ads: campaign build, bid and budget pacing, approved creative rotation and pausing underperformers, wrapped in the governance layer — enforced ceilings, approval gates, segregation of duties — and the complete change ledger.
Early-access deployments run on real accounts and real spend, starting inside FTLAB's own portfolio and a small number of pilot accounts in the United States.
Next
A second advertising channel, added once its third-party API access is verified — Meta is the obvious candidate, and we will not promise it until that access is confirmed.
Alongside it: early cross-channel reallocation and standardised governance templates that make configuring your ceilings and gates faster.
Later
Multi-channel orchestration across verified platforms, with deeper reporting and reconciliation — a governed layer that sits above each platform's native automation — and expansion to the UK, Canada and Australia.
These are plans, not commitments. We would rather tell you that now than walk something back later.
See whether Clickgeist fits your accounts.
Bring your acquisition goals, platforms and constraints. We will walk through where the governed loop applies to your accounts, where the gates would sit, and what your first weeks would look like.